Crypto’s gaining more spotlight and adoption after the CEO of an e-commerce giant publicly asked how to integrate his company with the decentralized finance (DeFi) ecosystem.

Shopify CEO Tobi Lutke posted on a Twitter message on Friday asking the DeFi community what “role” Shopify could play in the growing financial vertical.

“Hey #DeFi Twitter. What are the commerce related opportunities that you are most excited about? What role do you want Shopify to play?”

His tweet drew responses from various individuals, especially multiple DeFi power players. Nansen’s Alax Svanevik (@ASvanevik) mentioned stablecoin payments as well deposit into Shopify accounts to earn yield, also Corbin Page (@corbpage) pointed to a project co-developed by Jordan Lyall (@JordanLyall) that deposited payments directly into yield-bearing protocols.

However, Tobi Lutke makes it known in one of his tweets that one of Shopify’s goals was reducing barriers and friction in online retail – creating more opportunities in usage and spiritually aligned to DeFi.

“Shopify is a product of pre-crypto times and spiritually aligned with decentralizing opportunity. Over a million businesses use us around the world.

According to Cointelegraph report, if a DeFi-powered feature ever does make its way onto Shopify platform, it would likely immediately be one of the most important catalysts for adoption in DeFi’s short history.