Walmart is on the quest to hire a new senior director to develop new digital currency products possibly including crypto payments. The stance reflects a similar interest shown by Walmart’s known competitor Amazon, which intends to hire someone to head up crypto products.

The new Walmart senior director position holder will act as the company’s ‘Cryptocurrency and Digital Currency Product Lead’, responsible for ‘developing the digital currency roadmap and strategy’. In addition to other responsibilities, the listing mentions this new role will also be concentrating on identifying crypto-related partnerships and investment. This indicates that Walmart might buy its way into the already existing crypto business also.

This shouldn’t be shocking. Even though Amazon rejected claims it was getting ready to start accepting Bitcoin payments – while repeating it is inclined towards blockchain and crypto. Whether it’s the increase of blockchain-linked collectibles like NFTs (Non-Fungible Tokens) or major theater chains like AMC declaring they will accept crypto payments to attract to their latest, very online audience, people might just be assuring their bases are covered, but a future where they do accept other payment methods also feels increasingly likely.