Manchester City is expanding on the crypto hype. On Friday, the ruling Premier League championships declared a multi-year agreement naming OKX its official crypto exchange partner. The deal, which is OKX’s first foray into the sports space, will include Manchester City’s women’s and men’s teams and its esports operations. It will cover a presence inside within both Manchester City venues, the 55,000-seat Etihad Stadium and the 7,000-person capacity Academy Stadium, and collaboration on upcoming projects.
Financial terms weren’t disclosed, but according to sources the deal with the club. The world’s sixth-most valuable soccer team at $4 billion, is in the multimillion-dollar range per year. It’s the latest in a string of crypto endorsement a presence with main audiences. In the previous month, crosstown rival Manchester United agreed to a sponsorship with blockchain firm Tezos worth a reported $27 million.
OKX is the second-largest crypto exchange by spot trading transaction volume, with more than $20 billion changing hands in the past day. It was incepted in 2017 by StarXu.Share & like