Google joins hands with Bakkt to launch digital assets to consumers

A US-based digital assets platform Bakkt and well-renowned Google have partnered to launch digital assets to millions of consumers.

On October 8, Bakkt posted a tweet announcing that its collaboration with Google will allow the latter to extend the reach and usability of digital assets to meet the quickly evolving consumer preferences and demand.

The consumers will profit from the extended accessibility of the cryptos services or digital assets.

Launched in 2018 by Intercontinental Exchange, Bakkt is a trusted digital asset marketplace that allows consumers to sell, buy and spend digital assets. Intercontinental Exchange is the parent firm of the New York Stock Exchange (NYSE).

Facilities mentioned below will be offered to Bakkt users as part of the Google-Bakkt collaboration:

  • Cryptos will be converted into fiat currencies for supporting these payments.
  • Bakkt users will now be able to add their virtual Bakkt Visa Debit cards to Google Pay to buy services and goods, wherever Google Pay is accepted including shops and online.
  • Bakkt has selected Google as its cloud provider and will promote its Google Could-powered solutions to entrepreneurs and retailers in the US.
  • Bakkt aims to utilize Google Cloud’s tools to build new analytics along with machine learning (ML), artificial intelligence (AI) and geolocation functions on its platform.

Kristen Kliphouse, Google Cloud President of North America said that the Google Cloud is happy to provide its technological services to Bakkt which will increase and scale the availability of their innovative solutions.

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